A newsletter for you too

The message is clear: communicate or perish.

In today's demanding business world, there are many things you compete for: market share, quality employees, stakeholder's attention. And to win them all, you need to communicate and communicate right. Sometimes clearly, sometimes cleverly. Sometimes emphatically, sometimes subtly.

Whatever be the nature of your communication, the newsletter can help, as it has in the following cases.

Case study one: taking the 'sales' out of the sales talk

A real estate company wanted to keep its clients informed about its ongoing and future projects and promote its ventures. However, this had to be done in a subtle way, without making the communication sound like a marketing effort.

A theme-based newsletter that focused on promoting Bangalore as 'the place to be in' was the solution. While the first few pages had articles that chronicled the city's glory, the next few pages displayed the company's projects. The reader looked forward to the informative articles, the company looked forward to reaching out to them.

Case study two: earning goodwill

A well-known hospital had twin goals to meet: keep in touch with its clients and enhance brand recall subtly.

The answer arrived in the form of an informal newsletter that spoke on health and wellness. The content was informative, yet light-hearted, giving the audience appropriate material for leisure reading. A logo and a help-line number on the last page, gave just the right prominence to the brand, enhancing its visibility and recall.

Case study three: attracting and engaging talent

Engage employees yet to join the organisation. Create a positive impression on a database of prospective employees.

With this mandate, a well-known technology leader circulated two newsletters. They spoke of current technology, shared corporate gyan, had a corner for leisure and created the impression of company that truly cared for its people. Bright, cheerful colours added to the feeling of warmth. Fresh layouts were appealing. The company found an effective way of building loyalty with people, who were yet to even become part of it.

So, whatever be your requirement, rest assured the newsletter can help. Rest assured, there's a newsletter for you too.