It's like the four blind men trying to understand the elephant; they had their own ideas about it. You too would have your own perceptions about the newsletter. However, without knowing (more) about it, you'll hardly be able to appreciate its versatility.
So, here's an effort to help you better understand the versatile communication tool that the newsletter is.
Why do I need a newsletter?
Ever felt like reaching out to employees? Or wished to make your clients take notice of you? Or wanted to educate people about a particular issue? Ever wanted a brand ambassador who'd reflect your company's image accurately, at a fraction of the cost the celebrity would demand?
If yes, then you need a newsletter. This periodical journal can help you do all this and more. And what's more, it can do it subtly or obviously, depending on what you want. It offers you the luxury of complete customisation. You can choose what to say, whom to say it to and how. Effectively.
Well, why not use a brochure or ad or other forms of communication to meet these ends?
A brochure or an ad is seen as true marketing material, and therefore, meets with a certain resistance in the readers' minds. How often have you read the brochures you've received at shows or seen the ad leaflets that are mailed to you?
A newsletter is different as it is not perceived as a typical marketing communication effort. It can sell your brand or product without making it obvious, sometimes clothing it in the garb of information or leisure reading. Therefore your audience – be they employees, clients or other stakeholders – is likely to receive it with an open mind.
Why should I go to a specialist for creating one when I have an in-house team who can do it?
Your in-house team could very well put together a few articles and a layout and circulate it to your audience, but it may not reflect the quality and professionalism of an agency that is skilled in doing it. A specialist can help you add character to the issues, define the newsletter's identity, and create it in sync with your brand identity and communication objective.
What returns will it give me?
The returns could be many and varied, depending on your communication objectives. Here are some examples.
Internal – help employees strengthen their bonds with the company, motivate and encourage better performance, increase awareness about issues, manage talent and indirectly, even reduce attrition.
External – improve brand visibility, strengthen your brand image, build goodwill with clients, and also assist in marketing initiatives.
Well, now that you have an idea of what the newsletter is and what it can do, you can always call the newsletter specialists to know more about it. You can reach us at getus@cbeyond.in
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