It’s simple how a Newsletter (NL) achieves its communication objectives – through relationships. Newsletters build relations. And can do that extra bit, which an ad or a brochure can’t. Even before it can figure out the motive and game plan on how to achieve its client’s goals, the NL is living, breathing and existing on a belief system of establishing bonds of friendship, loyalty. Contrary to mainstream communication these days, which is constantly trying to fight for mindspace or stand out through mere glib text. Sometimes it concentrates so much on fighting clutter and presenting smart copy that it forgets to look deep enough into its audience’s psyche. It might speak out to the world but it somehow manages to forget to speak to the individual. The newsletter gets this right.
How? The NL is in no hurry to compete. Rather it takes its time to include everyone in its folds – literally. Time, pages, a knack of making people feel special, the ability to reach into the mind and heart of an individual, the intelligence to know that it can’t pull wool over its readers’ eyes – makes the NL somewhat more needed in today’s day and age.
So everybody’s on the run, nobody has the time. There are more than necessary products in the market so players need to dare and not just do. There are far too many things precious – time, money, mindspace are just some. Individuals are treated as commodities. Conversations are seen as possible conversions. Time is spent only if money is gained. And before we even know it, like the hottest-selling technology that permeates our lives, the mantra of the fast and the furious takes over our lifestyle. We can’t seem to step out of this super-fast rat race; the flow sucks us in. The irony of how new strategies evolving out of a process of change end up becoming stagnating habits escapes us completely.
But the truth is we all miss the human touch. So, if you come to realise you’re part of this humane-less rat race, it’s time to step out. Look at those running masses and notice how easily you’ve set yourself apart from the herd. At last you breathe easy.
What we’re saying is it’s time to bring back the lost art of personal touch in our communications. It’s time to acknowledge that our audience actually has individual faces. They’ve had enough of mass-designed, intrusive, techo, nano bytes of information per second coded in ads and brochures. They’re tired of it. Now they need some genuine attention. A page where the written word seems to be for him, or her. Where the message is straight from the heart. And the intention is not blatantly selfish. Where words form a bond with the reader.
It’s a myth people don’t have time for relationships. Everybody does. And we’re all trying to reach out. We’re just waiting for a hand to reach in and make all the difference.
With Newsletters it’s true - you don’t just reach out; you reach in.
How? The NL is in no hurry to compete. Rather it takes its time to include everyone in its folds – literally. Time, pages, a knack of making people feel special, the ability to reach into the mind and heart of an individual, the intelligence to know that it can’t pull wool over its readers’ eyes – makes the NL somewhat more needed in today’s day and age.
So everybody’s on the run, nobody has the time. There are more than necessary products in the market so players need to dare and not just do. There are far too many things precious – time, money, mindspace are just some. Individuals are treated as commodities. Conversations are seen as possible conversions. Time is spent only if money is gained. And before we even know it, like the hottest-selling technology that permeates our lives, the mantra of the fast and the furious takes over our lifestyle. We can’t seem to step out of this super-fast rat race; the flow sucks us in. The irony of how new strategies evolving out of a process of change end up becoming stagnating habits escapes us completely.
But the truth is we all miss the human touch. So, if you come to realise you’re part of this humane-less rat race, it’s time to step out. Look at those running masses and notice how easily you’ve set yourself apart from the herd. At last you breathe easy.
What we’re saying is it’s time to bring back the lost art of personal touch in our communications. It’s time to acknowledge that our audience actually has individual faces. They’ve had enough of mass-designed, intrusive, techo, nano bytes of information per second coded in ads and brochures. They’re tired of it. Now they need some genuine attention. A page where the written word seems to be for him, or her. Where the message is straight from the heart. And the intention is not blatantly selfish. Where words form a bond with the reader.
It’s a myth people don’t have time for relationships. Everybody does. And we’re all trying to reach out. We’re just waiting for a hand to reach in and make all the difference.
With Newsletters it’s true - you don’t just reach out; you reach in.
