Some of the best-known Indian companies face serious attrition problems. What about you?
Attrition today is a HR manager's nightmare. The Indian BPO industry is currently experiencing an attrition of 25-30 per cent. The IT industry majors average between 10-20 per cent. So, many companies are now concentrating their efforts on stemming this tide.
Though attrition is a result of many factors, having certain fundamentals in place can work towards your advantage and help you retain employees. And communication is one of them. At CBEYOND we understand this and help you not just communicate, but communicate right through the newsletter.
Communication – an essential
Today, employees spend a greater part of their waking hours at work. So, to retain them and improve their productivity, your company has to be a social organisation they are in sync with. It needs to be a social network that will compel them to think twice before bidding goodbye.
Therefore, it is essential for your employees to establish a good rapport with their colleagues. They need to not just know your company's mission and goals, but also understand how it affects them and what is expected of them. However, merely conveying these thoughts don't help. Regular motivation and encouragement is essential. Moreover, your professionals need a medium through which they can share ideas and thoughts with each other, and stay updated about events and happenings.
Newsletters – the panacea
Our newsletters help you achieve all this and more through their contents. They help you send the right message to the right audience and at the right time. Use it to congratulate your top-performing teams, or to invite participation for an upcoming event. Feature an article which explains your organisational values, or simply get employees to share their ideas and experience.
Whatever be the nature of the communication, the newsletter can help you say it right and reach out to the audience. Add to this, its ability to reflect your company's branding and thoughts, and you have a communication tool tailored to meet your needs.
So, take the first and most important step to retain your talented personnel today. Communicate and communicate right with the newsletter.
CBD Case study:
Information, inspiration and integration for a software leader
A global IT solutions provider with over 5,000 employees wanted its professionals to be better integrated and feel part of the company. The challenge: diverse employee base, branches spread across geographies and employees isolated at client-sites.
CBD created an e-newsletter which functioned as a link between the company's members. It helped the employees better understand the different branches of the organisation, and also threw light on career avenues and advancement opportunities. Thus, it helped the employees better understand and identify their growth paths. Electronic transmission overcame geographical barriers, while periodic issues reduced the feeling of isolation for on-site employees.
